[EP 79] Nikki Elledge Brown Answers: How do you get into a writer's mindset?

The power of creating a "copy bank" to get inside your dream customer's head

Why it's so important to speak your customer's language

How to get people to "hear" you before they hire you

Why you need to keep the purpose of what you're creating in mind before you ever start writing

The power of patience & giving yourself permission

Why mindset matters more than you think

How to know whether or not your copy is hitting the mark